We focus on identifying the key drivers that will fuel business growth and value creation so business owners will see dividend growth in real-time. We are expert at pinpointing the actions a business needs to take to scale. We can provide leadership coaching using proven team building techniques to those embed skills.
We have deep expertise in sales management, solution selling, key accounts, market entry and channel partnerships. We have worked with dozens of clients helping them gain customer or partner reference wins, strategic alliances or supply chain efficiencies. We can then replicate those across your organization for real volume gains.
Our mission is to help growth companies realize stellar valuations by executing winning market entry strategies, accelerating enterprise growth and marketing effectiveness. Typically, we help high performing clients grow sales from $1-5M to $50-200M with valuation increases of between 5-20 times.
To achieve this, we carefully assess the strategic direction, corporate and development needed to jump-start clients into a higher orbit. As part of this we coach founding teams, provide practical sales and marketing operational support and help close key customer or strategic partnerships.
During client engagements, we serve as advisors or hands-on operators as we stress-test product-market fit, build out sales delivery teams, provide in-market support to achieve higher sustainable sales trajectories or identify key partnering opportunities.
We have profound marketing expertise gained from some the world’s foremost marketing organizations – and applied it cutting edge startups. We focus on honing sales propositions, product–market fit, the marketing mix, raising brand awareness or lead digital transformations.
- Sales Strategy & Implementation
- Market & Competitive Analysis
- Customer Segmentation & Targeting
- Product Positioning & Differentiation
- Pricing Strategy & Optimization
- Lead Generation & Qualification
- Customer Acquisition Strategies
- Sales Process Design & Collateral
- Sales Messaging & Positioning
- Sales Team Development
- Sales Forecasting & Pipeline
- Account Management & Retention
- Sales Analytics & Reporting
- Sales Leaders Coaching
- Channel Sales Strategy
- Channel Market Research
- Partner Selection & Optimization
- Lead Generation Optimization
- Marketing Strategy & Collateral
- Strategic Partnerships Development
- Analytics Collection & Reporting
- Market & Value Propositions
- Product-Market Fit Assessment
- Brand Positioning & Differentiation
- Marketing Strategy & Planning
- Digital Marketing & Advertising
- Content Creation & Management
- Marketing Automation & Measurement
We launched a Healthcare start-up, executed its go-to-market and partnered with several sector leading medical distributors which gave the client early national reach leading to rapid sales expansion and sustained profitability.
Re-positioned client within its market sector and successfully pivoted its sales efforts towards much larger, higher value sales – which now contribute 80% of its growth and profitability.
Re-formatted the client operation and its place within its sector to enable it bid for larger sales deals, improved sales & pricing strategies and later brokered a merger deal with an industry sector leader.
Tailored client offering thus helping them secure a major global retailer to pioneer their unique offering across Europe. This process has expanded client operations into several new countries.
Re-designed the product, assisted in commercial launch, developed go-to-market outreach. Product combined software monitoring, cloud infrastructure with edge devices, using satellite tracking and solar power. Gained government and industry support.
Led the sales effort to secure high profile retailers and later secured partnerships with major challenger players as cornerstone partners for the client across Europe. These deals represent the bulk of its sales growth since.
Helped a scaling startup expand their business base massively across 3 continents. We formed highly experienced industry teams with deep relationships and connections across select markets segments to hit robust market penetration targets.
Digital transformation which led to a re-positioning the client’s market and product focus and subsequently helped close several key reference sales across European – which led to first significant external investment.
Pivoted client to much larger, fast growing market segments, developed a strong market message and closed number of key industry reference sales – leading to a competitor takeover bid.
Our IGNITE Platform is for every founding team, investor, corporate or strategic partner. Our dedicated business teams, assisted by our Argento Partner Network, work on core value-add initiatives – the ones that actually move the needle. We take some of the weight off your shoulders, so you can focus on realizing your vision.
We help start-ups develop strong go-to-market strategies, build killer strategic narratives, and define product-market fit to best launch their products. For scaling firms, we assist with fine tuning customer engagement and retention through opportunity and product-led growth strategies. Above all, we focus on customer and market segmentation and digital marketing, ensuring the right customers find your products at the right time.
From closing that all-important first sale to building out a world-class sales team, a company is nothing without the ability to close deals. That's where our sales experts come in with workshops, 1-on-1 sessions, and detailed content to build a high-powered sales engine and empower you to lead from the front. But we can go much further - from identifying top prospects, making personal introductions, to crafting and leading sales pitches, even closing reference wins.
Our Global Partner Network is second to none and built to put you in control of your destiny. With connections to leading players in frontier technology, sales & marketing, seed and growth capital, access to operational heavyweights through our mentor team, we can facilitate introductions and connections to the people you need to propel your business forward.
Whether it’s validating market fit, defining your go-to-market, closing first local customers or scaling the operation, our Business Growth teams support you through the process – identifying the right locations, support players, positioning your venture, making local introductions, brokering sales deals, or even recommending key hires - across the US, Europe and the Gulf
As one of our founders, you’ll be able to tap into our Partner Network, as well as our sectoral experts to harness a wealth of collective experience and knowledge. Learn from industry heavyweights and fellow founders, as well as our library of resources and share your own insights through every stage of your journey.
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