Our Advisory team was initially engaged to help raise our client’s first external round, $5M Seed. But as we realized the universal applicability and potency for their life-saving solution, our Sales Growth team quickly pivoted their market approach, product roadmap, company positioning and client proposition to enhance their sales and investor attractiveness.
This quickly led to much bigger and higher value sale deals with big brand healthcare providers with national reach across the US. Sales grew from $4.9M in their previous year to closing over $1 Billion sales ARR - over 200X times increase in a single year.
Meantime we secured a $50M Term Sheet from aligned and committed US Family Offices along with later arranging financing and liquidity options to improve cash-flow and working capital usage.
As part of our client transformation, we transitioned the product platform from 'analogue to digital' surpassing competition - reducing delivery costs by 45% and creating a new Enterprise 4.0 delivery platform – developing proprietary advanced diagnostic AI algorithms, with a highly interactive Cloud patient database utilizing an array of Edge Computing connected devices - dramatically transforming the quality, access and speed of patient care.
Our Sales Growth team continues to work to expand our client's sales reach, accelerate strategic growth across multiple axis, raise their company profile and deepen market penetration and open up brand new market segments.