Finance

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Started from ideation using a blue ocean canvas, developed proposition, positioning, go-to-market and integrated product roadmap. Led initial sales outreach to key customers and later transitioned to channel sales focus - current valuation $210 million

Re-positioned client within its market sector and successfully pivoted its sales efforts towards much larger, higher value sales – which now contribute 80% of its growth and profitability. 

Tailored client offering thus helping them secure a major global retailer to pioneer their unique offering across Europe. This process has expanded client operations into several new countries. 

Led the sales effort to secure high profile retailers and later secured partnerships with major challenger players as cornerstone partners for the client across Europe. These deals represent the bulk of its sales growth since.

Helped a scaling startup expand their business base massively across 3 continents. We formed highly experienced industry teams with deep relationships and connections across select markets segments to hit robust market penetration targets.

Pitched and secured first $2M Seed round from UK angel syndicate - was significantly over-subscribed. Client finished and launched product to critical acclaim and has seen continued global market success.

Led and secured multiple Angel rounds which enabled our client to pivot towards more attractive market segments - which has ramped up sales considerably to position a 12M EUR Series A in 2023.